A UGC-generating microsite partnership with the It Gets Better Project empowered fans by making them part of the eye-popping energy of this Cold War action romp.
We introduced audiences to the latest from M. Night Shyamalan via an official Tumblr site that invited them to join in the terror, helping drive a powerful 3-day debut topping $40M.
We amplified the mystery around this thriller based on the best-selling book, making everyone a suspect – and helping drive to a #1 debut weekend at nearly $25 million.
Aiming straight for the hearts of the target, we created a pair of dog-celebratory microsites that leveraged fan passion for their pets to organically drive title awareness.
A bpg redefined “What Happens in Vegas Stays in Vegas” from a digital and social-first POV through an orchestrated array of tactics designed to intrigue and reward.
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