We promoted the network’s rebranding as the place to go for true crime stories with a campaign of progressive video ads that showcased their new slate.
For the latest from this massive franchise, we showcased the key art and – where possible – tailored toolkit animation assets to bring the Minions to life.
Looking to reposition corporate strengths across verticals, our Upfronts campaign united three distinct properties in each unit under a “Redefined” message.
For Hulu’s latest original, we showcased the eye-catching key art (created in house) across a range of units driving users directly to streaming.
Our banner campaign for Doubt, a new legal drama from CBS, showcased the ensemble cast in different key art looks, driving video play and tune-in.
For M. Night Shyamalan’s terrifying new psychological thriller, we served up the trailer in a visually arresting campaign showcasing the graphical key art.
Our campaign spotlighted the latest mini-series event from PBS, building units around the key art design created in house by the bpg Print team.
We promoted the network’s new title with fun, bright units that – through video or animation – conveyed the intriguing “blind kiss” hook of the show.
Eye-catching takeovers anchored our Season 3 campaign for this E! hit – including a special unit timed to the final Presidential Debate.
Our digital campaign leaned on the key art and videos to promote the return of the legendary comedy showcase for this special event.
Leveraging the key art to showcase the star – and his attitude – our campaign helped launch the network’s new mockumentary-style series.
Sony Entertainment Televsion
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