For the network upfronts, we created a stylish campaign leveraging shoot assets, playing up the “Unequaled” positioning with a series of distinctive talent units across properties.
Buzz was growing for what proved to be a massive hit, and our campaign focused on its critical role of driving ticket purchase to catch dinos, dinos, dinos on the big screen.
We promoted the July 4th holiday release of the prequel to the politically charged horror franchise across a range of units in this eye-catching banner campaign.
For Season 2 of this PBS breakout hit, we showcased the trailer in a range of unit sizes with strong tune-in messaging and integrated additional content into expanded panels.
We promoted the network’s rebranding as the place to go for true crime stories with a campaign of progressive video ads that showcased their new slate.
For the latest from this massive franchise, we showcased the key art and – where possible – tailored toolkit animation assets to bring the Minions to life.
Our digital campaign leaned on the key art and videos to promote the return of the legendary comedy showcase for this special event.
Sony Entertainment Televsion
© 2019 bpg Interactive.