We leveraged the talent of Ryan Murphy’s groundbreaking new show to create an inclusive social campaign around tolerance and kindness.
For Netflix’s biggest marketing campaign to date, we filmed an epic date announce piece followed by an array of high-impact video content to create global buzz.
We served as hands-on partners with Universal, delivering months of tactical thinking and original content that helped generate the 2nd largest opening in the studio’s history.
To sell a horror movie based on a true story few people knew, we built a campaign around verifying the legend, inspiring genre fans to catch the movie to learn more.
Our social campaign captured the heat of two rival “gangs” – cops and robbers – facing off during an impossible heist, helping this action thriller debut at a strong $15M.
Mudbound launched as one of the most talked about Netflix Originals to date as we amplified the critical acclaim and social relevance to help drive awards consideration.
As the iconic horror franchise hit theaters, our social campaign refreshed the positioning while spiking interest in John Kramer’s legacy to help fuel a #1 opening on Halloween weekend.
Smart social content that got the tone and conversation just right helped position an unexpected indie romance from a rising comedy star into a breakout box office hit.
Sony Pictures Entertainment
Warner Bros. Interactive
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