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To truly pull the show’s excitable fans in-world, we featured BoJack “himself” tweeting, Instagramming, replying to emails, posting on Reddit, and even sending autographs.

 

Mudbound | Netflix
Mudbound launched as one of the most talked about Netflix Originals to date as we amplified the critical acclaim and social relevance to help drive awards consideration.

 

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Our social campaign captured the heat of two rival “gangs” – cops and robbers – facing off during an impossible heist, helping this action thriller debut at a strong $15M.

 

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To sell a horror movie based on a true story few people knew, we built a campaign around verifying the legend, inspiring genre fans to catch the movie to learn more.

 

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To hype the new show from a “retired” action icon, social content mined his Hollywood past to tease the premise: that every movie role was actually a secret mission.

 

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Our social campaign helped drive Oxygen’s rebrand into an “All Crime All the Time” network, the new home for genre fans to catch prestige original real crime stories.

 

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As the iconic horror franchise hit theaters, our social campaign refreshed the positioning while spiking interest in John Kramer’s legacy to help fuel a #1 opening on Halloween weekend.

 

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Smart social content that got the tone and conversation just right helped position an unexpected indie romance from a rising comedy star into a breakout box office hit.

 

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Social content helped frame the synth-pop, eye-popping energy of this Cold War action romp, showcasing star Charlize Theron as she delivered the stunts – and the goods.

 

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When a brash cable network looked to rebrand around an outrageous new show, we delivered a kick-off stunt and targeted social campaign to shake up feeds everywhere.

 

Split | Universal Pictures
We introduced audiences to the latest mesmerizing hook from M. Night Shyamalan through multiple tactics in our social campaign, helping to deliver a powerful #1 opening that topped $40M.