To truly pull the show’s excitable fans in-world, we featured BoJack “himself” tweeting, Instagramming, replying to emails, posting on Reddit, and even sending autographs.
Mudbound launched as one of the most talked about Netflix Originals to date as we amplified the critical acclaim and social relevance to help drive awards consideration.
Our social campaign captured the heat of two rival “gangs” – cops and robbers – facing off during an impossible heist, helping this action thriller debut at a strong $15M.
To sell a horror movie based on a true story few people knew, we built a campaign around verifying the legend, inspiring genre fans to catch the movie to learn more.
To hype the new show from a “retired” action icon, social content mined his Hollywood past to tease the premise: that every movie role was actually a secret mission.
Our social campaign helped drive Oxygen’s rebrand into an “All Crime All the Time” network, the new home for genre fans to catch prestige original real crime stories.
As the iconic horror franchise hit theaters, our social campaign refreshed the positioning while spiking interest in John Kramer’s legacy to help fuel a #1 opening on Halloween weekend.
Smart social content that got the tone and conversation just right helped position an unexpected indie romance from a rising comedy star into a breakout box office hit.
Social content helped frame the synth-pop, eye-popping energy of this Cold War action romp, showcasing star Charlize Theron as she delivered the stunts – and the goods.
When a brash cable network looked to rebrand around an outrageous new show, we delivered a kick-off stunt and targeted social campaign to shake up feeds everywhere.
We introduced audiences to the latest mesmerizing hook from M. Night Shyamalan through multiple tactics in our social campaign, helping to deliver a powerful #1 opening that topped $40M.
Sony Pictures Entertainment
Warner Bros. Interactive
© 2018 bpg Interactive.