Bad Moms opened strong and kept on going as the target audience came together to revel in a little R-rated escapism, helping to drive the title well over the $100M mark. We helped them get there by delivering a microsite designed to help moms plan their evening, along with some original creative perfect for sharing and rallying the troops to a moms night out.
Bad Moms Night Out
They’ve earned it, so we encouraged them to make it happen. This mobile-friendly microsite curated a series of links to help busy moms to get movie tickets, find a sitter, line up drinks, and pin down friends.
Dare To Share
Original content played off movie beats to get moms in the mood. An “official” Bad Moms Drinking Game motion piece turned parenting problems into partying cues while our Alibi asset gave valid excuses for coming home late. And wrecked.