Four young Odd Squad agents investigate unusual phenomena and crack the case with science. As they sought new discoveries, our role in the case was to drive parents to discover them – an amazing new show for kids on PBS.
WELCOME TO A WORLD GONE STRANGE
Working with minimal assets, we created a campaign of original graphics and memes around inspirational words in both English and Spanish.
The strategy was to lead with message – Will, Unity, Community – and let the film provide context. These share-friendly posts and gif sets stayed true to the spirit of McFarland, putting the “team goal” (title awareness) over selling its stars.
Digital Display Campaign / Social Shares
OLIVE, OTTO AND DIGITAL OUTREACH
Our expansive campaign of banner ads, flash and mobile, was designed to grab the user’s eye, drive premiere tune-in, and introduce PBS fans, parents and kids alike, to the show premise with click-through to a sneak peek.
We also created sharable content to empower fans to spread the word, set up a Twitter Party with the show creators, and set up the show’s social platforms, including designing Odd Squad’s official FB cover photo.