The Powers comic books had a devout following; but the challenge was to continue to broaden that base while driving fans to a new viewing platform – PlayStation. First, we leaned on the franchise’s source material to cement the show’s authenticity, creating compelling motion pieces that morphed original art by Brian Michael Bendis into their high-profile cast – revealing Sharlto Copely and Michael Madsen. Our hero motion piece framed the narrative: “Who killed Retro Girl?” Every beat that followed in social streams were clues to answering that driving question – and reasons to return for Season 2.

Sony Powers RetroGirl Poster