We jumped into the social campaign late in the game to inject a visceral bolt of energy into the official feeds. While the storyline was dramatically compelling, a father risking all to save his family, what separated Skyscraper was the sheer stomach-churning, head-spinning heights and “dare to fall” danger that, to get the full experience, needed to be seen on the big screen. So to drive fans into theaters, we amped up the excitement and stayed locked on our message: Don’t. Look. Down.
Don’t. Look. Down
CATCH THE ROCK IN…
How do you make a countdown more than a countdown? With high-end 3D copy, motion tracked and composited right into the action. We then added an original wrinkle – layering the text elements to give a sense of depth as if it were “constructed.” The effect is big, bold, eye-catching.